Logo for Solid Point Engineering

Over the past couple weeks I had the opportunity to do up a logo for my Brother-in-law Taran and his wife Lauren. I wont bore you with the details. Suffice to say all these were finalized in Illustrator. I used Photoshop to assist in the beveled look of the lettering.

 Below are all the several incarnations of the logo, with the last being the one they selected.

First draft

2nd Draft

3rd Draft

 Final logo design

How do you think I did? Do you like the final logo better than the others?

Fun logo alteration challenge

 Ah, the iconic Pacific Life logo. I always thought this was a wonderfully designed logo. Simple and elegant. Calling it 'elegant', is saying something too, when you consider the animal being portrayed.

Guilty pleasure

One of my guilty pleasures in graphic design is asking a simple question: "What if?" This inevitably leads to wild and silly ideas; most of which never ever result in anything tangible. However, Here before you is one of those silly ideas that actually made it into reality, using Adobe Illustrator.

The process

To create the Jurrasic version of this logo I found images of two Jurrasic-era creatures, a
Liopleurodon and a Pterosaur. The hard part was finding a Liopleurodon image that was in a similar position as the whale in the original image. I ended up flipping and rotating the image I did find. Then I took these images into illustrator and hand traced them using the bezier pen tool to produce the vector illustrations I needed to complete the logo. All these elements were put together, with those of the Pacific Life logo, to produce what you see below. I am quite pleased with the results. I could have spent more time on the look of the text, but that would have required more time than I had.

Logo produced by Aaron Thorup Using Adobe Illustrator

Detail of logo

New version of my logo

Perhaps the three people who actually check out my blog may have noticed, I have altered my logo a bit. For a while now I have been experimenting with patterns in Illustrator. In particular I am a huge fan of Celtic motifs. The beauty, and continuous dynamics of such patterns resonate with me on several different levels.

Why Celtic patterns?

First, the shallowest level: They are so incredibly cool! Depending on the colors and context, such patterns can appear antiquated or futuristic.

Mother logo

Created this logo using Adobe Illustrator for a series the Church News is doing on Mothers.

What do you think?