Ah, the iconic Pacific Life logo. I always thought this was a wonderfully designed logo. Simple and elegant. Calling it 'elegant', is saying something too, when you consider the animal being portrayed.
Guilty pleasure
One of my guilty pleasures in graphic design is asking a simple question: "What if?" This inevitably leads to wild and silly ideas; most of which never ever result in anything tangible. However, Here before you is one of those silly ideas that actually made it into reality, using Adobe Illustrator.
The process
To create the Jurrasic version of this logo I found images of two Jurrasic-era creatures, a
Liopleurodon and a Pterosaur. The hard part was finding a Liopleurodon image that was in a similar position as the whale in the original image. I ended up flipping and rotating the image I did find. Then I took these images into illustrator and hand traced them using the bezier pen tool to produce the vector illustrations I needed to complete the logo. All these elements were put together, with those of the Pacific Life logo, to produce what you see below. I am quite pleased with the results. I could have spent more time on the look of the text, but that would have required more time than I had.
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| Logo produced by Aaron Thorup Using Adobe Illustrator |
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| Detail of logo |
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